MEDIA KIT · 2026

NichLmao

Comedy, Challenges & Relationships

@nichlmao · 📍 Los Angeles, CA
50M+
Total Reach
3%+
Engagement
150M+
Monthly Views
14%+
YoY Growth
TRUSTED BY

Nicholai Perrett — known to 50M+ followers as NichLmao — turns everyday moments into viral entertainment. From cup-game challenges to comedy skits with his tight-knit crew, Nich captures a young, global audience that brands rarely reach through traditional media. His content is fast, funny, and endlessly shareable.

Fun Challenges
Relationship
Sports
@NichLmao
39.2M
Followers
1.74%
Engagement
3.6M
Engaged Views per Video
@nichlmao
11.7M
Followers
7.85%
Engagement
2.73M
Views per Post
@nichlmao
655K
Followers
1.44%
Engagement
9.2K
Likes per Post

Fairly even gender split. Highly afluent young audiences across US and UK + South East Asia.

Organic

22.3M
Views
2.2%
Engagement
13.3M
Views
1.4%
Engagement
17.9M
Views
1.3%
Engagement
40.1M
Views
5.6%
Engagement
8.1M
Views
18.5%
Engagement
2.6M
Views
6.2%
Engagement
4.5M
Views
6.3%
Engagement
6.3M
Views
5.2%
Engagement
8.6M
Views
15.2%
Engagement
22.3M
Views
2.2%
Engagement
13.3M
Views
1.4%
Engagement
17.9M
Views
1.3%
Engagement
40.1M
Views
5.6%
Engagement
8.1M
Views
18.5%
Engagement
2.6M
Views
6.2%
Engagement
4.5M
Views
6.3%
Engagement
6.3M
Views
5.2%
Engagement
8.6M
Views
15.2%
Engagement

Partnerships

617.4K
Views
1.8%
Engagement
1.6M
Views
1.5%
Engagement
470.7K
Views
3.4%
Engagement
1.8M
Views
8.4%
Engagement
1.9M
Views
3.7%
Engagement
1.9M
Views
7.8%
Engagement
992.9K
Views
10.4%
Engagement
1.4M
Views
1.5%
Engagement
842.3K
Views
1.7%
Engagement
617.4K
Views
1.8%
Engagement
1.6M
Views
1.5%
Engagement
470.7K
Views
3.4%
Engagement
1.8M
Views
8.4%
Engagement
1.9M
Views
3.7%
Engagement
1.9M
Views
7.8%
Engagement
992.9K
Views
10.4%
Engagement
1.4M
Views
1.5%
Engagement
842.3K
Views
1.7%
Engagement

Let's create
something great.

Interested in partnering with NichLmao? Let's talk about what we can build together.

Get in touch →